Put bluntly, a fractional CMO is a part time chief marketing officer. Its great for companies bringing in $200k – $2mil that cannot (and should not) have a full-time marketing specialist, but also need better quality than bringing in a 50k/yr junior who’s spending more time learning than doing. Fractional means I’m not a fulltime employee; most businesses I work with simply don’t have a need for a full 40-hour a week marketing strategist.
The sweet-spot seems to range from 5-20 hours a week. Roughly $10k-$40k a year; this gives me time to focus on growth and proactively expand your online presence.
Having just 3-4 clients allows me to give them each the dedicated time, experience and active marketing it takes to grow online. I also don’t double-dip on clients like most of my competition. If you’re an landscaper; I don’t do work for other landscapers.
What A Digital Foreman handles
My role is to act as your strategic marketing partner, focusing on long-term growth and immediate impact. This includes:
- Strategic Planning: Crafting comprehensive marketing strategies aligned with your business objectives.
- Team Leadership: Guiding and mentoring your existing marketing team, or building one from the ground up.
- Performance Optimization: Analyzing data, identifying key metrics, and optimizing campaigns for maximum ROI.
- Brand Development: Ensuring consistent brand messaging and positioning across all channels.
- Market Expansion: Identifying new opportunities and strategies to reach wider audiences.
- Technology & Innovation: Implementing cutting-edge marketing technologies and staying ahead of industry trends.
The Value I Bring:
Hiring a Fractional CMO offers unparalleled value:
- Cost-Effectiveness: Gain access to top-tier expertise without the salary, benefits, and overhead of a full-time executive.
- Flexibility: Scale my involvement up or down based on your evolving business needs.
- Strategic Vision: Benefit from an outside perspective, bringing fresh ideas and proven methodologies to your marketing efforts.
- Accelerated Growth: Implement data-driven strategies that lead to increased brand awareness, customer acquisition, and revenue.
- Immediate Impact: Start seeing results quickly as I dive into your existing marketing efforts and identify areas for improvement.
In essence, I provide the strategic horsepower and leadership of an experienced Chief Marketing Officer, tailored to your specific needs and budget, empowering your business to achieve its full potential.