Like you, I’m often on a job site myself, so I get it. A hard day’s work is its own reward, but the real win comes from a happy client who tells their neighbors about your business. For every one of us who works with our hands, that word-of-mouth is the engine that keeps us moving.
But what if that word-of-mouth lived in a new place? Today, the modern version of a neighbor’s recommendation is a Google review. It’s the digital equivalent of a hard-earned reputation, and it’s a critical sales tool. For most customers, it’s the first thing they look at before they even consider calling you.
Are Your 5-Star Reviews Working as Hard as You Do?
A great job site is one thing. A great online review profile is another. Here’s a hard truth: many successful service businesses are unknowingly paying a hidden tax by letting their reviews just sit there. This happens when:
- You’re not getting new reviews: The last one was six months ago, making your business seem inactive.
- You’re not responding to reviews: You wouldn’t ignore a customer who gave you a compliment in person, so why let it happen online?
- A bad review is left unchecked: A single negative review, left unanswered, can do more damage than you think.
Your happy customers are your best sales team. But if you’re not giving them a clear way to shout your praise, you’re leaving money and new jobs on the table. Gathering online reviews for your service business is paramount in growing an online presence.
The Simple Plan to
Get More 5-Star Reviews
You don’t need to be a marketing expert to build a strong online reputation. You just need a simple, consistent plan.
Ask Them, Show Them How & Thank Them.
- Make it a Habit: After every great job, make it a part of your process to ask the customer for a review. A quick, simple request goes a long way.
- Make it Effortless: Don’t just ask them to go to Google. Send them a direct link via text or email that takes them straight to your review page. The less work they have to do, the more likely they are to follow through.
- Say Thank You (Every Time): When a customer leaves a positive review, respond to it. Thank them for their business and mention the project you did for them. This not only makes the customer feel valued but also shows future clients that you’re an engaged, professional business.
Ready to Turn Reviews into Real Results?
I get it – running your business is a full-time job. Finding time to manage your online reviews for a service business can feel impossible. That’s where I come in.
As your fractional web guy, I specialize in making sure your online reputation works for you. From setting up systems to help you get more reviews to professionally managing and responding to feedback, I’ll ensure your best work is being seen online, attracting new customers for years to come.