The OMG Sprint—Reliability When It Matters Most
A Critical Deadline in the Dead of Winter
The Bloomington Polar Bear Plunge is a cornerstone community event supporting the Boys and Girls Club. Christmas week, 2025—just days before New Year’s Day—the organizers found themselves without a functional web presence. With an event coming in 5 days, they needed a hub for registration, information, and community trust.
Most “agencies” and “marketing gurus” were already out of the office for the holidays. They weren’t answering emails, let alone taking on a 48-hour emergency build.
Speed Without Excuses
When a pipe bursts, you don’t wait until Monday for a plumber. You find the guy who answers the phone. I treated this project with the same urgency as an emergency repair.
- Rapid Triage: I moved instantly to gather existing assets, community requirements, and registration links.
- Simplified Navigation: In an emergency build, clarity is king. I focused on a mobile-first design because people checking event details on New Year’s Day are doing it from their phones in the cold.
- Community Integration: This wasn’t just about a website; it was about ensuring a local charity didn’t lose momentum. I built it to capture the “fun spirit” of the plunge while keeping the user journey to the “Donate” button as short as possible.
My Favorite Part: The “Always-On” Mentality
My favorite part of this project was proving that my “Digital Foreman” model works. I’m not a 9-to-5 corporate shop. I am a partner for local businesses and organizations. Launching a fully functional, professional site during the busiest week of the year—while the competition was asleep—is exactly why my clients pay a premium. They aren’t just paying for pixels; they are paying for someone who delivers when the clock is ticking.
The Bottom Line
Time Frame: Under 48 hours from initial contact to live URL. The Result: A community-saving digital hub launched in time for the event, ensuring maximum visibility for the Boys and Girls Club and a seamless experience for dozens of “plungers.”
