Running a local service business is hard work, and when you’re struggling to find leads, every dollar counts. It can feel like you have to spend money to make money, but that’s not always true. Some of the most powerful lead generation tactics are completely free. You just have to be deliberate about them.
Here are five simple, no-cost things you can do today to start finding new customers right here in Bloomington. Let’s talk about how to find new customers for free.
1. Reconnect with Past Customers: Your most valuable asset is your existing client base. Reach out to customers you’ve worked for in the past with a simple text or email. Remind them of the great work you did and ask them if they have any new projects in mind. This is a powerful way to get repeat business.
2. Ask for Referrals (The Right Way): Your happy clients are your best salespeople. The next time you finish a job, tell the customer you’re looking for more work and ask them directly to refer you to a friend or neighbor. A simple, direct ask is far more effective than hoping they’ll remember you.
3. Show Your Work (Literally): When you finish a job, take high-quality “before and after” photos. The next time you’re talking to a potential customer, pull out your phone or tablet and show them your portfolio. This visual demonstration of your work is a powerful, no-cost sales tool.
4. Partner with Complementary Businesses: Think about other local businesses that serve a similar customer base but don’t directly compete with you. For example, a roofer could partner with a handyman, or a painter with a house cleaner. Agree to refer each other when a customer needs a service you don’t provide.
5. Get Involved in Your Community: This isn’t about expensive advertising. It’s about being present. Consider offering to volunteer your time or skills for a Bloomington event or a non-profit. It gets your name in front of people, shows you care about your community, and builds a reputation for being a good person, which is just as valuable as a great review.
Conclusion: Money doesn’t have to be a barrier to growth. By leveraging your existing network, being a presence in your community, and asking for referrals, you can build a strong pipeline of local customers without spending a dime. Start with one of these ideas today and see the difference it can make.